Our income

Duchy Originals and Waitrose

In 1990, King Charles III established Duchy Originals Limited with its first product – a biscuit made from wheat and oats grown organically on Home Farm at Highgrove. Since then, the range has grown to include more than 300 products, from everyday vegetables and milk to noteworthy ales and biscuits, and is now run by Waitrose & Partners as the Waitrose Duchy Organic brand.

The partnership between Waitrose, Duchy Originals Limited and the Fund support British Farmers and sustainable farming programmes. The partnership gives Waitrose the exclusive right to originate, promote and distribute Waitrose Duchy Organic products in the UK and overseas. Waitrose sells Waitrose Duchy Organic products through its own branches and at Waitrose.com and also wholesales Waitrose Duchy Organic products in the U.K. and overseas. Waitrose Duchy Organic is now Waitrose’s flagship organic brand.

King Charles III aimed to create what he calls a ‘virtuous circle’ by creating a company that helped small farmers find a new market for their goods while offering consumers natural, high quality food and promoting more sustainable production methods that improved soil health and protected the environment. Products in the Waitrose Duchy Organic range are made with high-quality organic ingredients, using meat sourced with sound animal husbandry and high welfare standards.

To complete the ‘virtuous circle’, the Partnership between Duchy Originals and Waitrose is built on the shared principles of Good Food, Good Farming, and Good Causes as set out in Waitrose’s Good Food Charter. The Partnership aims to encourage British organic farming, thereby helping to preserve our heritage in the countryside.

Sales of Waitrose Duchy Organic products generate income for the Fund’s work.

We were delighted to reach the milestone achievement of over £40 million being raised through royalty income since the Duchy Organic brand was licensed to Waitrose in 2009.